In 2011, Tina Roth Eisenberg decided to stop getting annoyed by the ugly temporary tattoos her daughter loved and take matters into her own hands.
Tattly make fake tattoos designed by real artists. Tattly’s artists include lettering genius Jen Mussari, picture book aficionado Oliver Jeffers, doodler Jon Burgerman, and stationary dream Rifle Paper Co.
You can make custom temporary tattoos with Tattly, perfect for a conference, wedding, or even your son’s 7th birthday. One of our favorite custom creation is this sheet of the Tattly team’s faces to celebrate April Fool’s Day.
We chatted with Elisabeth Morgan, Tattly’s Social Media and Marketing Manager, about inspiration, Tattly’s process, and how they use Dropmark to get things done.
How do you work with real artists to create fake tattoos?
Our founder, Tina and our creative team keep an eye out for new artists all the time on social media and out and about in the world. We license their artwork and make it into high-quality temporary tattoos made in the US, and the artists get a generous cut of every sale. Last year we passed the $1million mark in royalties!
How does design fit into Tattly’s culture?
We believe good design makes people happy. Most of our team comes from a design or artistic background, and design is central to everything we create. We want everything to be delightful.
Tattly’s are sold in over 40 countries(!) – how does Brooklyn inspire your team?
Most obviously, it’s the number of artists and designers living so close that are an inspiration to our team and our collections. On a more subtle level, we’re always inspired by the level of activism and community participation that surrounds us.
We love when people come by our headquarters to pick up Tattly that they’re going to wear for a parade for Pride or the Women’s March. And it’s been an honor to be a part of some very quintessentially New York events: we’ve brought Tattly to everything from Time Out’s Battle of the Burger to Christie’s Old Masters Week.
How does Dropmark fit into your workflow?
As a social media manager, I often use Dropmark to save posts that have particularly resonated with our audience. It’s great to be able to see all the popular ones together so we can see if any patterns show up, like color palettes or specific designs.
I also use it to share stats with my team, who are super visual learners. Instead of handing them a spreadsheet of engagement rates, reach, and impressions, I’ll Dropmark the posts that I’m analyzing them and organize them into boards in a particular order to communicate their effectiveness. I like to link back to the original social post, so it’s easy for everyone to click into whatever platform it comes from to get more context into what else we were sharing that week.
What’s the most interesting thing you’ve Dropmarked lately?
We recently Dropmarked submissions for a collaboration we’re doing with Society6! We asked some of their artists to create custom temporary “Flash Sheets” for us that we’re going to make into Tattly. We had a TON of original submissions flow in that were so fun to sort through. We Dropmarked our final choices to see how they would come together as a collection.
See more about Tattly at tattly.com and follow them on Instagram, Twitter, Pinterest, and Facebook.